Stop the Drop-off: 3 Effective Email Templates to Send to Lapsed Patients

One critical stage in your patient drop-off communication plan is when patients haven't visited your clinic in the 30 to 60-day range. Automated message campaigns can play a significant role in reactivating these patients. In this article, we provide three email templates tailored to this stage, designed to bring back patients who are at risk of self-discharging and strengthen your relationship with them. Let's explore these templates and discover how they can help you reconnect with patients who haven't seen you in a while.

Tip: Use any combination of these email templates to create a drip email campaign. 

Template #1: Added Value

Provide your patient with content that relates to their treatment and your practice. Find a blog post that talks about the importance of keeping up with treatment or evidence that supports the services you provide. 

For example: How can Physiotherapy help you feel better?

Subject Line: Getting the most out of your treatment 

Hi [First Name],

We hope you’re doing very well. 

As a patient of ours, your health and well-being are important to us. This blog post has been helpful to other patients that have undergone the same treatment as you. It talks about the importance of [Summarize the Topic of a Blog That Relates to Your Modality]. You can read the whole article [Insert Article Link].

If there’s anything you’d like to discuss with your care provider please call us or come see us again soon. 

[Insert Book An Appointment Button]

Take care,

Your [Clinic Name] Team

Template #2: We Miss You

The classic “We miss you” email marketing campaign is designed to bring the client back by reminding them it’s in their best interest to return. This template is designed to show the patient your clinic truly cares about their well-being and that to get the most out of their treatment, they should continue their course of care.

Subject Line: How are doing, [First Name]?

Hi [First Name],

We haven’t seen you in awhile. How are you doing? Based on your assessment with our care team, another appointment would be beneficial to you. 

We’re here if and when you’d like to establish a course of action. Feel free to call us at [Phone Number]. Or, if you’re ready to book your next appointment, you can do so online:

[Insert Book An Appointment button]

Yours in health,

Your [Clinic Name] Team

Template #3: Feedback to Win-back

People like giving their opinions. Feedback emails empower your patients and serve two main purposes:

  1. To open up dialogue and gain valuable feedback
  2. To understand what makes sense as the next step for this patient

Ensure the image in the email is linked to the Survey - these can easily be built using free online tools like Google Forms.

Subject Line: How did we do?

Hi [First Name],

Your experience at [Your Clinic Name] matters to us so we’d love to hear from you! What did you think of your last visit? Is there anything we could have done better? How would you rate your experience?

We sincerely hope our services have met your expectations. 

If and when you’re ready, you can book your next appointment conveniently online. [Hyperlink Text to Your Online Booking Page]

Best regards,

Your [Clinic Name] Team

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