The use of SMS communication at your clinic is more powerful than you may realize. Not only do texts bolster an impressively high response rate (8x higher than email), they also receive quicker responses. Studies have shown that 90% of text messages are opened and read within 3 minutes of receiving them. Numbers like that demonstrate how effective they can be for managing the flow of information between your clinic and your patients.
With the advent of Uber, Door Dash, and Amazon’s same-day delivery service, society is growing increasingly accustomed to receiving immediate gratification. And our communication habits don’t appear to be immune to this trend. In a recent study conducted by Accenture, a Global IT and Consulting company whose clients include the likes of Dell, SalesForce, and IBM, over 60% of patients surveyed said receiving fast responses from their service provider is essential to their overall satisfaction.
Over 60% of patients surveyed said receiving fast responses from their service provider is essential to their overall satisfaction.
With this in mind and with texting being one of the fastest ways to communicate, we present 5 ways to start using SMS communication to enhance your patients’ satisfaction:
Implementing SMS communication has far-reaching benefits. Properly utilizing SMS will not only improve your patient's experience but assist in many other areas of your practice. In many cases, treatment is a long-term commitment, so remember to give your patients immediate gratification once in a while.
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